Best Herbal Skin Whitening Cream In India

10 Best Night Creams in India - Beauty

The morning after the application of a night cream before sleeping will bring with it the surprise refreshed skin and enhanced complexion. This magic makeover happens because the ingredients of night creams eliminate the dull and dead skin cells and act as dense moisturisers. While sleeping, the natural deep-breathing of your body helps your skin produce new cells assisting the night cream to make your skin as soft and rosy as a beautiful morning. This cream has a very soft and mild texture and a gentle massage with it is immensely hydrating for the skin. The fragrance is mild, and just right for a night cream.      VLCC Skin Tightening Wheat Night Cream. This cream from the reputed house of Himalaya products is light and melts into the skin effortlessly. This is the perfect night cream for oily skin as it does not look greasy on the skin and in addition to making the skin fresh and hydrated it helps in reduction of scars and mild tan. This cream makes the skin look rejuvenated and fresh. This night cream can work like a magic wand to make your skin feel smooth and soft in the morning. This cream is quite moisturizing and will also stretch the skin a little. more...



Best Fairness Creams Available in India - Makeup and Beauty

175 for 40 gm. 990 for 50 ml.  Makes skin soft and smooth.  Revlon Touch and Glow Advanced Fairness Instant Mattifying Cream : 210 for 40 gm. 80 for 40 gm. The product claims to improve your complexion, gives nourishment and makes your skin soft. 69 for 9 gm. 115 for 30 gm.  Clean and Clear Clear Fairness Cream: 120 for 40 gm. Claims to contain breakthrough formula enriched with cherry extract and multi-vitamins instantly brightens and lightens skin for pinkish fair skin.  Makes skin soft, smooth, and radiant. High penetrating serum that lightens the look of dark spots and brightens overall skin tone for a fair, lasting translucency from within. The cream claims to target 5 fairness problem such as precision on skin marks, targeting sun tan, targeting dullness, lightening action on dark circles, and lightening skin colour. more...



Skin whitening creams in india? - Yahoo Answers

Hydroquinone also has been linked with the medical condition known as ochronosis in which the skin becomes dark and thick. For these reasons, hydroquinone has already been banned in Japan, the European Union, and Australia. The products would require FDA approval before being sold to the public and would only be available with a doctor's prescription. The secret is to avoid the sun, to get whiter skin the younger you are the better for you in the long run. You can only upload files of type PNG, JPG, or JPEG. You can only upload files of type 3 GP, 3 GPP, MP 4, MOV, AVI, MPG, MPEG, or RM. You can only upload photos smaller than 5 MB. You can only upload videos smaller than 600 MB. You can only upload a photo (png, jpg, jpeg) or a video (3gp, 3gpp, mp4, mov, avi, mpg, mpeg, rm). You can only upload a photo or a video. more...



Natural Skin whitening cream India

The herbal ingredients in our products have been recommended by ancient Ayurvedic texts for their effectiveness in treating blemishes and suntan. Our solutions include the Gold Glow Bleach that provides an extra golden glow to facial hair and render it nearly invisible against the body. We also make Kesar Bleach infused with the goodness of Saffron and Fruit Bleach that contains fruit extracts. more...



HERBAL INDIA PRODUCTS - Skin Whitening Injections

All of our clients throughout the world are completely satisfied with what we provide them as they are getting satisfied results by using our beauty and health related products. Our well experienced team is dedicated to pay special care and does thorough research on all of our products, to provide you the best and high quality health supplements and skin care products in the market. We do have clients all over the world and all of them expect superior and quality products delivered to them with absolute caution, and we at HERBAL INDIA PRODUCTS ensures all of the people worldwide the products that you are buying from us are highly effective and you will certainly be one among our satisfied clients all over the world! more...



Skin Lightening : How to Do It, Best Creams and More

I don't notice it as much in the States (where women love a nice tan), but on trips to India, Japan, Thailand and Mexico, I found the drugstores are filled with skin creams that are meant to lighten dark skin. In this FAQ I'll tell you what ingredients to look for in a skin lightening cream, the risks in these products, why they work and how to make your own recipes in your kitchen. The trend is rather new in the United States, where skin brightening creams have become more popular since 2011. In Asia, the products are marketed as "skin lighteners" and are used to actually lighten skin. Skin lightening creams work by inhibiting the production of melanin in the skin. Japan and Korea have become trendsetters in the skin whitening industry, marketing non-toxic skin creams that are less harmful, but pricey due to the ingredients. Mercury is banned in products sold in the US but can be found in some lightening creams outside the US and in bootlegger creams. The Best Skin Whitening Creams. I've researched the best skin whitening creams on the market today. See a list of the best and worst skin whitening creams on Totalbeauty.com . BB creams are becoming increasingly popular in the US. more...



Best Whitening night Creams in India - Top 7 Picks

A whitening night cream is the best way to refresh your skin and get the best benefits out of a whitening cream. The Olay Natural White Night Cream contains triple vitamins ‚Äď pro vitamin B 3, B 5 and vitamin E, which help in reducing the dark spots and dullness in the skin. The L‚ÄôOreal Paris Pearl Perfect Night Cream contains Tourmaline Gemstone which improves microcirculation and and gives your skin an intense rosy glow. The vitamin E in the night cream fights the free radicals all night to rejuvenate your skin. VLCC Snigdha Skin Whitening Night Cream. The VLCC Snigdha Skin Whitening Night Cream contains licorice, turmeric, wild mulberry and lemon peel extracts. The Lotus Herbals Whiteglow Night Cream is a skin lightening and brightening cream. Garnier Skin Naturals White Complete Night Cream. The Garnier Skin Naturals White Complete Night Cream contains vitamin C which enhances the complexion and elasticity of the skin. The Pond‚Äôs Gold Radiance Youthful Night Repair Cream contains real gold microparticles which help in reducing dullness and recapturing the glow of your skin. 799 for 50 gm. more...



Top 10 Best Skin Lightening Creams In India

The cream is too greasy for oily skin and does not work well with fine lines or wrinkles. Clean and Clear Fairness Cream is mostly suited for oily skin. The cream contains UV filters and gives a kind of matt finish to the skin. Ingredients like the alcohol content in the cream are not good for skin. The cream is easily absorbed by skin and lightens complexion giving it a pinkish glow. However, the cream is not ideal for dry skin as it does not provide enough moisture to keep it fresh. The cream is unisex and is ideal for all skin types. The greasiness makes its unfit for oily skin. Best skin whitening cream in india. Best fairness cream for men. Best fairness cream for oily skin. Fairness cream for oily skin. Whitening cream for oily skin. Skin whitening cream in india. more...



Herbal India Products - Manufacturer of Herbal Skin

Since our commencement in the year 2012, we, Herbal India Products, are actively engaged in manufacturing and supplying a precisely formulated array of Skin Whitening Pills and Creams. In order to follow high standards of quality in the whole offered Pills and Creams range, we have developed a quality checking unit where the all Pills and Creams are thoroughly inspected on varied well defined parameters. We are backed by a talented team of professionals, which helped us in catering to the growing demands of our valued clients in a most efficient manner. more...



SKIN WHITENING CREAM - Ayurvedic Nutrition's Clinic

ST DALFOUR WHITENING CREAM IN INDIA. DALFOUR BEAUTY WHITENING CREAM FROM KUWAIT. DALFOUR CREAM use against: Dalfour whitening beauty cream is regarded as the premier whitening cream from Kuwait. What sets this whitening cream apart is the real and unique ingredients used in the making of the cream. The cream is made using special ingredients that are imported from Saudi Arabia and Egypt. Unlike other whitening creams, the original St. Dalfour Whitening cream does not have a watery base. Post acne blemishes are a serious problem for many people and the use of this cream can help lighten those marks. The whitening cream speeds up the removal of bacteria infected skin cells, dead skin cells and dry skin cells. Don't use any beauty product or whitening product when you use St Dalfour cream. Other beauty or whitening products may have ingredients that can give negative reaction when mix up with Dalfour ingredients and can cause bad effect to the skin. DALFOUR WHITENING CREAM: 1500 RS  ($35) DALFOUR BEAUTY WHITENING EXCEL CREAM IS 3 X MORE EFFECTIVE THAN ORIGINAL ST. DALFOUR BEAUTY WHITENING CREAM. more...



Top 8 Skin Lightening Fairness Soaps Available in India

Top 8: Best Skin Lightening and Fairness Soaps in India with Reviews and Prices. Read on to learn which are the top bathing soaps for skin lightening or fairness available in the Indian market. If you wish to lighten your skin with the best skin lightening soaps then read on. It is an anti-tan soap that will effectively remove your epidermal tan of skin due to sun exposure there by lightening your skin complexion naturally. The soap has the goodness of coconut milk that gives your skin natural fairness. This herbal fairness soap from Dabur Vatika does away with dark spots, blemishes on your skin giving you glowing fairness. The chief ingredients in this soap are turmeric, sandalwood and saffron that not only impart fairness but also destroy bacteria on the skin keeping acne problems at bay. This Fairness soap from the reputed brand Emami induces skin fairness with its unique formulation consisting of pearl dust and natural extracts of licorice, saffron, chamomile, Aloe Vera, sandalwood brightening up your complexion by effectively polishing your skin. This skin lightening soap by the famous brand VLCC brings about deep pore skin cleansing knocking out dust and grime from the congested skin pores. The creamy rich lather of this soap will indeed make you feel that you are using a luxury fairness soap. The soap is powered by milk cream and Vitamin B 3 that actively cleanse out melanin pigment from the skin pores. It is a creamy soap that produces rich lather for effective and deep-down skin cleansing, thereby giving you glowing fairness. So these are some of the best rated skin lightening soaps in India which I’m sure would work for you. more...



VLCC Skin Lightening Creams

VLCC Skin Lightening Creams. Follow Lightening Cream to get e-mail alerts and updates on your e Bay Feed. Unfollow Lightening Cream to stop getting updates on your e Bay Feed. You're now following Lightening Cream in your e Bay Feed . Whether it is called lightening, brightening, or whitening, all of these creams set out with the same goal to make your skin more radiant and smooth. These creams help reduce dark spots from skin damage,. How To Lighten Your Skin Effectively. It s been one of the leading skin lightening product lines for decades. Top 10 Skin Whitening Creams. Skin Lightening Cream: Discover the Best Products to Remove Birthmarks and Age Spots. What Problems Can Skin Lightening Cream Treat? more...



Top 10 Skin Whitening Soaps Available In India

This cleansing soap nourishes your skin with the gentle bleaching action of lime and whitening effect of saffron to give you visibly fairer skin. The added advantage of this fairness soap is that it is suitable for even the sensitive skin type. The Oriflame Essentials Fairness Soap has been specially formulated with a skin lightening complex. This soap deeply cleanses and helps lighten your skin tone with its active skin lightening agents. The Lotus Herbals Licorice White Skin Whitening Cleanser controls the melanin production within the skin and increases your skin’s glow and fairness. The soap is enriched with basil, mulberry and almond extracts which effectively make the skin soft and help in skin lightening. The Vaadi Herbals fairness soap is enriched with the goodness of saffron and goat milk. The soap also imparts a pretty natural glow to the skin. This soap is gentle on the skin and fades away any pigmentation marks and blemishes. Saffron helps to impart glow and fairness to the skin. The Nature’s Essence Lacto Tan Clear Fairness soap works deep down the skin, controlling melanin production and increases your overall fairness. The soap has the goodness of milk and honey which are ideal natural ingredients for skin lightening. This soap is made of herbal natural extracts and real pearl dust for imparting fairness and glow to the skin. The soap imparts glow and visibly lightens your skin with regular usage. more...



Best Lightening and Whitening Body Lotions Available in India

These body lotions claim to lighten the skin tone up to a few shades so that it matches with the facial skin better. That’s when these body lotions with brightening and whitening agents come to the rescue. Here’s a list of the best lightening and whitening body lotions, please take a look: Specially developed for the needs of Asian skin, offers concentrated whitening from nature for fairer and radiant skin. Lightweight and non-sticky texture, keeps dry skin moisturized the whole day, comes with UV protection. The result, your skin looks soft, fair and radiant. Sinks well into the skin making it soft and smooth. Joy Skin Fruits Active White Skin Lightening Body Lotion: New Joy Skin Fruits Active White Lotion with Active Orange Extracts, UV Filters and Vitamin B 3 lightens and protects skin. For smooth, healthy and radiant skin. Makes the skin glow, removes tan to a considerable degree, makes body skin noticeably whiter and smoother. more...



Fairness Cream - Buy Whitening Cream Online in India

Get the glow with fairness creams for women! Get that glow back with trusted fairness creams for women in India. At Jabong.com, you would find the best brands in women’s beauty products like Nyah, Votre, The Nature’s Co, TVAM, Thalgo and many more with their offerings in whitening and brightening creams, cleansers, face masks for women that would lend a hand in replenishing the skin. At Jabong.com, you get the best of everything! more...



Skin Care Products - Nourish your Skin with Natural Products

At Xtend-Life we developed our first generation of skin care products 8 years ago which were equal or superior to the best available at the time. Our products, made with our unique skin care philosophy , were entirely unique. We designed them from a nutritional perspective, because the absorption of ingredients through our skin causes us to indirectly ‚Äėeat‚Äô our skin care products. For enhanced skin benefits and long-lasting benefits, we encourage you to partner them with our quality supplements to support your skin from the inside out . We take pride in our skin care and believe in its benefits. more...



Skin Whitening Cream - Natural Herbal Remedies Guide

Finding The Best Skin Whitening Cream. There are literally hundreds of skin whitening creams on the market, so you want to make sure the product you buy actually works. Expert Advice To Find The Top Rated Skin Whitening Cream. The question is: "Which skin whitening cream works the fastest and is also safe to use?" Rating The Top 15 Skin Whitening Creams. The challenge was to find out which skin whitening cream really worked the best to lighten the dark areas of the skin. Here is the list of the top 15 selling skin whitening creams I tested and researched in alphabetical order: The reviews are from women who actually used the skin whitening cream. They rated the products on their effectiveness and speed of bleaching the skin. Natural herbal skin bleaching cream products can produce the same skin lightening results, and you can use them without worrying about possible negative side effects in the future. And France has actually banished the use of hydroquinone in skin whiteners. Skin whitening cream can help cure discoloration or excessive pigmentation of the skin. The cause of skin darkness and discoloration is an excess formation of a pigment called melanin. Uneven pigmentation of the skin. more...



Skin whitening - Wikipedia, the free encyclopedia

Research has shown that the use of tretinoin (also known as all-trans retinoic acid) can only be somewhat effective in treating skin discolorations. Using tretinoin always makes the skin more sensitive to UVA and UVB rays. [19] Hydroquinone does not bleach the skin but lightens it, and can only disrupt the synthesis and production of melanin hyperpigmentation . Because of hydroquinone's action on the skin, it can be an irritant, particularly in higher concentrations of 4% or greater and predictably when combined with tretinoin. [23] Arbutin and other plant extracts are considered safe alternatives to commonly used depigmenting agents to make the skin fairer. Medical studies have shown the efficiency of arbutin for skin lightening. The alpha isomer offers higher stability over the beta isomer and is the preferred form for skin lightening indications. It is generally assumed that in and of themselves AHAs in concentrations of 4% to 15% are not effective for inhibiting melanin production and will not lighten skin discolorations in that manner. However, other research has shown that lactic and glycolic acids can indeed inhibit melanin production separate from their actions as an exfoliant on skin. However mercury has been banned in most countries for use in skin whitening (1976 in Europe, 1990 in the USA) because it accumulates on skin and it can have the opposite results in the long term. This is also the case in many other countries, where hydroquinone can only be prescribed by a doctor for certain skin conditions. more...



Top 10 Skin Lightening Creams, Gels, and Serums

Not ideal for dry skin. Not for those with dry skin. It moisturizes and brightens the skin, and protects it from UVA and UVB rays. It easily penetrates the skin and does not make the skin oily or sticky. Apply to well­cleansed skin in the morning and before going to sleep. Not for those who have dry skin. Let us know which of these skin whitening products you will opt for, and why. Why not himalaya fairness cream it is very nice for all types of skin. I want to try Lotus Herbals White glow skin whitening and brightening skin emulsion as it’s suitable for oily skin. I’m dark skinned myself and I’m happy with my skin; I even get compliments for maintaining the glow. more...



10 + Herbal / Ayurvedic Acne and Pimple Treatment Creams in India

Here we have compiled some of the¬†best-selling herbal, ayurvedic and natural acne and pimple creams available in the Indian market. If a natural or herbal pimple cream is not showing results in 1-2 weeks (or worse causing more pimples), it is unlikely that it will start working for you in the future. Acnovin Cream for Acne and Pimples. And it is not about just this pimple cream. With its herbal ingredients of masur dal (lentils), silk cotton tree, alum, aloe and nirgundi, this acne and pimple cream can dry up pimples without leaving a dark spot behind. The main ingredient is 16% turmeric that is good for acne prone skin and pimples. To read more about Vicco Turmeric and how to use it, read this review of Vicco Turmeric cream for acne prone skin here . Eraser Acne and Pimple Cure Cream. Claim: With its unique herbal formulation of Masoor, Phikari and Haldi (Tumeric), Eraser Acne & Pimple Cure cream helps to soak up the excessive oil present in acne prone skin ‚Äď nurturing your skin with its cooling, healing and antiseptic properties. Our view:¬†Eraser Acne and Pimple cure cream contains¬† Wheat Germ oil, one of the most comedogenic substances , which means it is extremely likely to¬†cause or worsen your pimples. While we are on the subject of herbal remedies for acne, how can tea tree oil be left out? Adding too many filler ingredients can thicken the base of the cream and make it practically useless (even harmful) for acne-prone skin. more...



What is the best skin whitening cream? - Yahoo Answers

What is the best skin whitening cream? Are you sure you want to delete this answer? So you might get its cream from there. The only western brand that has dianella ensifolia extracts is clinique. Mostly skin whiting cream has Hydroquinone, Kojic acid are both banned in mostly country for the skin cancer. You can apply it on all parts of the body. You may also choose to use Meladerm skin whitening cream. You should read Laura Jefferson’s book "Skin Whitening At Home" ( I saw it's also available in electronic format +video: http:/www.skinwhiteningathome.com ). The most wonderful thing about the method she shares in her book is that it will help you whiten or lighten your skin pigmentations, freckles, age spots, acne marks, dark underarms, melasma, or your overall skin color easily and naturally without breaking your bank or producing dangerous side effects. You can only upload files of type PNG, JPG, or JPEG. You can only upload files of type 3 GP, 3 GPP, MP 4, MOV, AVI, MPG, MPEG, or RM. You can only upload photos smaller than 5 MB. You can only upload videos smaller than 600 MB. You can only upload a photo (png, jpg, jpeg) or a video (3gp, 3gpp, mp4, mov, avi, mpg, mpeg, rm). You can only upload a photo or a video. more...



Skin Whitening Pills, India Skin Whitening Pills Suppliers

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7 + Best Fairness Creams for Oily Skin in India - Acne Mantra

7+ Best Fairness Creams for Oily Skin in India. It is not easy to find a fairness cream for oily / acne prone skin despite the Indian market being flooded with them. Fairness creams for oily skin. Fairness creams for oily skin in India. Kaya Skin Clinic Nourishing Day Cream with SPF 15 & Lightening Agents Fairness (Rs. Kaya Skin Clinic Nourishing Night Cream with Anti-Oxidants Fairness (Rs. Garnier Skin Naturals Light Overnight Cream Night Peeling Fairness Cream (Rs. Himalaya Herbals Fairness Cream. This is the list of fairness creams known to cause acne or in general be unsuitable for oily skin. Fair and Lovely Ayurvedic Natural Fairness Cream. Lakme Perfect Radiance Fairness Day Cream. Neutrogena Fine Fairness Cream SPF 20 / PA+ Olay Natural White All in One Fairness Night Cream.  Pond’s White Beauty All-in-One BB+ Fairness Cream SPF 30 PA+ more...



Top 10 Skin Whitening /Fairness Creams 2015 in India

Oxy Glow Saffron and Liquorice Fairness Cream Price is Rs.110 for 60g. It is enriched with beautifying extracts like saffron, liquorice, bearberry fruit and bio-white, this cream nourishes your skin from within. This fairness cream from Oxy Glow gives you natural fairness without any harmful effects of chemicals on your skin. Made of rich natural ingredients, this cream highlights the natural fairness of the skin. Apply this fairness cream daily for a lighter skin tone and healthy skin. It is an ayurvedic fairness massage cream with anti aging properties that maintains the elasticity and firmness of the skin. Use required cream all over the face after thorough cleansing and gently massage for 5-7 minutes for desired results. Free of chemicals, this fairness cream makes sure that your skin is nourished deeply along with healthy and natural fairness. For best and faster visible results, this cream must be applied on cleansed skin twice a day. Blended with the extracts of Tea Tree and Liquorice, this Lotus Herbals Fairness Gel infuses life into dull skin to make it healthy and radiant from within. This oil-free facial fairness gel also protects your skin from external impurities and microbes with the help of the anti-bacterial property of the Liquorice extracts infused in it. Khadi Lavender Herbal Fairness Lotion’s unique formulation with herbal ingredients provides vital nourishment to the skin and also helps in reduction of the melanin in the skin without changing the skin’s herbal balance. Neutrogena Fine Fairness Cream with SPF 20/PA+ is a daily moisturizing whitening cream that helps whiten skin from within & provides UVA/UVB sun protection, for a fair, healthy and radiant skin. Use daily for optimum effect and smoother skin. For best results use every morning and evening after cleansing your skin. more...



Himalaya Skin Care Lightening Cream

Himalaya Skin Care Lightening Cream. Follow Lightening Cream to get e-mail alerts and updates on your e Bay Feed. Unfollow Lightening Cream to stop getting updates on your e Bay Feed. You're now following Lightening Cream in your e Bay Feed . Whether it is called lightening, brightening, or whitening, all of these creams set out with the same goal to make your skin more radiant and smooth. These creams help reduce dark spots from skin damage,. Skin Lightening Cream: Discover the Best Products to Remove Birthmarks and Age Spots. What Problems Can Skin Lightening Cream Treat? Skin is the largest organ on the human body. Top 10 Skin Lightening Products. Skin lightening products work to alleviate discoloration and excel at evening out the complexion. more...



No#1 Cream to Whiten Your Skin in 2 Weeks

21 Best Skin Lightening Cream Reviews 2015. Which Skin Whitening Cream Works the Best? It’s a skin whitener product that helps one deal with aging spots, acne and uneven skin tone issues. The product is free from hydroquinone and is known to suit all kinds of skin. Its powerful ingredients can also moisturize and protect the skin from further damage. C Skin Lightening Cream is a skin whitener product that is loaded with anti- The cream can deal with common skin issues such as lightening one’s complexion, eradicating dark spots, acne marks, aging spots, stretch marks, freckles and birthmarks. The general outcome is fair, radiant and bright skin. Shiseido White Lucent is a series of skin whitening products that can help one improve their external appearance by lightening the skin and by eradicating dark spots, freckles and birth marks. Skin Bright Reviews. The company is promoting the cream as a skin lightening product for commercial reasons, reviews do suggest that it has the ability to combat skin issues related to hyper- more...



Meladerm Cream Reviews : Does This Skin Whitening Cream

All about skin lightening creams and helping you find the right one for you. There are many skin conditions and blemish types that can cause great distress to people; particularly when they are located on the face. Meladerm is a product that has been formulated to reduce the appearance of hyperpigmented and uneven skin. Meladerm is at its heart, a skin lightening product. It is a natural product that does not contain many of the potentially harmful and irritating ingredients found in a lot of skin care products, such as hydroquinone, parabens and steroids. But Ghavrie, below, notes that her skin showed real improvement within a short space of time, without the use of any cosmetics, and just by using Meladerm. Meladerm however has been created to work with virtually all types of and natural tones of skin. The company does that state that your dermatologist should be consulted before you start using Meladerm, as is the case with any cosmetic product ‚Äď particularly if you suffer from any particular skin conditions. And this really does apply if you don‚Äôt see the skin improvement that you expected after using the product. Meladerm can be considered a highly recommended product, thanks to its proven results with real people, its natural ingredients and of course the generous money back guarantee offered by Civant Skin Care. more...



Whitening cream : Fair deal for India's women? - Al Jazeera

A recent Indian advertisement for Clean and Dry, a vaginal wash which promises women fairer private parts, has led to an outcry among many in the country. The tagline of the ad says: "Life for women will now be fresher, cleaner and more importantly fairer and more intimate." The product-makers said, "Indian women finally found hope in a tube," and claim to have discovered the "skin lightening action of niacinamide" that led to the development of their product. Since then, fairness creams and cosmetics have continued to rule the Indian market and many foreign national brands, including Revlon, Loreal and Garnier, have invaded the Indian cosmetic market with sun protection or skin whitening creams and lotions. Clean and Dry, priced at Rs 100 ($1.60), is considered to be more affordable than many of the foreign alternatives. Alyque Padamsee, the Clean and Dry ad director, has told sections of the Indian media that the reaction to the ad is overrated. Defending the ad, he is reported to have said, "It is hard to deny that fairness creams often get social commentators and activists all worked up. "On sensitive skin these have the potential to cause irritation and allergic reactions after prolonged use in the intimate areas by women," Dhawan said. Cautions aside, fairness creams are still selling well and the Indian cosmetics industry is booming. "The protests [against whitening products] are small in number because Indian woman in both urban and rural areas of  have taken to cosmetics, cosmetic surgery and enhancement in a big way," said Dr Dhawan. While feminists and social commentators find an independent Indian woman's need for "fairness" unfair, the soaring sales of fairness products tell another tale. more...