Finding your way around the beauty aisles of a Japanese drugstore can be daunting to say the least. The tiny aisles are jam packed with every beauty product possible, but when you can’t read any Japanese, it can be near on impossible to know a cleanser from a moisturizer! The gentle skin exfoliation also helps prepare your skin to better absorb serums and moisturizers. Want to know the secret to Japanese women’s glowing, hydrated skin and shiny, smooth hair? For centuries Japanese women and men alike have used tsubaki, or Japanese camellia oil (from ¥1,008), to naturally care for their skin and hair. Camellia oil has outstanding moisturizing properties, as it contains high amounts of oleic acid (Omega 9), which helps the oil deeply penetrate into hair and skin. Camellia oil is a true bargain beauty product and can be easily found in any Japanese drugstore. Just look for the famous yellow and red packaging. Alisa is a freelance beauty writer and mom of two who has lived in Tokyo for the past three years. She loves trying and writing about the latest skincare and cosmetic products and trends, and discovering the best beauty treatments that Tokyo has to offer. Alisa is also the creator of Tokyo Beauty Book, a blog packed with information about Japanese skincare and cosmetics.
Japanese Skin Care. Fresh Clear Type For dullness skin It can be taken out in five seconds! Model : Moisture type. 16 sold. For dry skin. 2 sold. 20 sold. Model : Moisture retention type. 19 sold. For combination skin. For dullness skin. Holbein pan color 8-color set Karakuri box PN 689 land.
North Americans are embracing many of the traditions that have been popular in countries like Japan, China, and India for centuries, including massage, tea consumption, and a diet rich in fruits and vegetables. Now as ingredients like green tea and coconut show up in more and more skin care products, we're clearly embracing the continent's rich beauty traditions as well. Many of them include anti-aging ingredients, including some of the newest in skin-care technology, and there's one for every skin type. Garnier’s Dark Spot Treatment Mask is loaded with vitamin C and hydrates skin for 24 hours. Looking for a gentle and natural way to lighten dark spots on your skin caused by sun damage or acne scars? Next time you cook some jasmine rice at home, keep that water and use it to wash your skin to increase softness. The caffeic acid in coffee is anti-inflammatory and may boost collagen production, and caffeine is used in skin tightening products. It's a source of antioxidants when you drink it, and that will help your skin on its own, but you can also use it on your skin to increase brightness and help treat acne. It sounds counterintuitive, but cleansing your skin with oil can actually improve its texture and fight breakouts. The company's founder says that oil cleansing is the best way to get a gentle but effective cleanse for your skin. You can make your own gel mask using aloe vera gel - a great skin soother - and seaweed or kelp mixed in a blender.
The 7 Best Products In Target's Premium Skincare Aisle. Jojoba beads remove all the dirt and grime without stripping your skin, while glycerin and vitamin C add moisture for a hydrated finish. $13, Target.com. $24, Target.com. Boosted with anti-aging ingredients like aloe and grape seed oil, this eye treatment revives delicate skin around the eye area to create a brighter and suppler appearance. $27, Target.com. Even though this cream is on the thicker side, it gets a pass for its ability to absorb into my dry skin and keep my face hydrated for hours on end. $32, Target.com. $20, Target.com. $55, Target.com.
If you have sensitive skin or simply feel that the cleansing oils are a little too harsh for you, this cold cream makeup remover may be the solution. It primes your skin so that the moisturizer or cream that follows gets absorbed into the skin for better hydration. This syrupy concoction is a perfect lotion for the colder and drier months of the year. Moisturizes skin to the core, fast and effectively. For night-time use after the refreshing balancing lotion, the emulsion is designed to help the skin relax and recover from the day’s exposure to environmental stress. This essence works hard overnight to give you moist, firm and elastic skin the next morning. One is steeped in fruit acids to soften the outer layers of the skin, and hyaluronic acid and royal jelly to moisturize. The final step in your skin-care regimen is to repair and protect your skin overnight. This luxurious cream was formulated for mature skin that’s losing density and elasticity. The Benefiance line is perfect for mature and drier skin. This cream is rich in moisture, leaving your skin nourished and saturated.
Skin care: 5 tips for healthy skin. Good skin care — including sun protection and gentle cleansing — can keep your skin healthy and glowing for years to come. Good skin care and healthy lifestyle choices can help delay the natural aging process and prevent various skin problems. One of the most important ways to take care of your skin is to protect it from the sun. Smoking makes your skin look older and contributes to wrinkles. This depletes the skin of oxygen and nutrients that are important to skin health. Smoking also damages collagen and elastin — the fibers that give your skin strength and elasticity. If you smoke, the best way to protect your skin is to quit. Skin care. Stress and skin.
Top 5 Most Popular Skin Cleansers. The biggest sanitation issue many of us face is finding a decent skin cleansing product among all the superfluous offerings at the local store. Let's examine the five most popular skin cleansers on the market today. Head on over to the next page to get the scoop on soap, humanity's oldest skin care product.
Brandt’s line of top skin care products is a dedication to beautiful and younger looking skin. Brandt, a cream for fat skin smoothing. If it’s luminous and glowing skin you are after, try out glow by dr. Brandt’s Line of Skin Care Products? Enjoy younger and healthier looking skin regardless of age or skin condition. Brandt’s technologically advanced skin care solutions are a powerful combination of superior delivery techniques and highly effective ingredients. Unlike traditional off-the-shelf skin care solutions, our products are a natural extension of founder and world-renowned practicing celebrity dermatologist, Dr. Brandt, who has contributed over 30 years of expertise in skin care practice and clinical research. Suitable for a variety of skin types and condition, you can pick the solutions that best suit your needs.
The best-selling cosmetics in Japan have the best ingredients focus on cost performance! Their popular in-store displays feature the latest and most popular cosmetics so you can find what you’re looking for right away. In this edition, we visit the Tokyo Ikebukuro drugstore AINZ & TULPE Ikebukuro Seibu, a shop whose concept is “beauty from the inside out and outside in”. That’s one reason that many buyers look for products that contain the most effective beauty ingredients at the best price.” Here, we present you with the four most popular ingredients at AINZ & TULPE and the hot-selling cosmetics that contain them. The shop is a favorite among overseas travelers looking for a one-stop shop offering a full range of medicines and healthcare products as well as cosmetics. Carbonic acid has taken Japan’s health and beauty scene by storm in the last several years. The trend started with popular carbonated-water diets and moved to a huge boom in carbonated bath salts, hair and scalp treatments, and now cosmetics! Promotes circulation in the scalp and can also be used for dry hair. The price has gradually come down, and in the last two or three years EGF petit-price cosmetics have been flying off the shelves. And the popularity of this ingredient is still skyrocketing! EGF has a huge impact on skin cell turnover, and is expected to encourage elasticity and glow while effectively reducing the signs of aging-making it a perfect product for women of all ages. One of the best-selling EGF cosmetics lines. The entire product series, which includes everything from face wash to cream, can be purchased for the charming price of less than 6000 yen. This series includes face wash, cream, and other products, but if you find that purchasing the entire set would be outside your budget, just go with a couple to start!
You probably already know that Japanese women – or Asian women in general – are really into make-up and skin care. And if you’ve ever been to a drug store in Japan you might have noticed the huge variety of awesome Japanese skin care products and make-up items that are available. But it might be difficult to choose the right products, especially if you don’t understand Japanese. So, today I want to introduce some of the most popular Japanese skin care products. Asian women are well aware of that and thus you can find a huge, HUGE variety of skin care products in Japan. There are so many good Japanese skin care products, but I want to introduce the most popular ones that I’m using on a daily basis as well. Japanese Skin Care and Beauty Products on Youtube. I’m going to introduce a few awesome Youtubers who often talk about the latest Japanese skin care and beauty products. As she’s often in Japan, she also introduces a lot of Japanese skin care products and even tells you how to get them in America. If you ever go into a Japanese drug store (and you really should just for the experience), you’ll be overwhelmed by the sheer amount of beauty products there. You can just wipe your body with it and the sweat is gone. What are your favorite Japanese skin care products? I just wanted to share Japanese skin care products that I use myself and consider worth recommending to you.
Table 19 Sales of Beauty and Personal Care by Category: Value 2009-2014. Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014. Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014. Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014. Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014. Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014. Table 26 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014. Table 27 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014. Table 28 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014. Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019. Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019. Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019. Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019.
The 10-Step Korean Skincare Routine. Step 1: The Eye Makeup Removal. Step 2: The Cleanse. Step 3: The Exfoliator. Step 4: The Refresher. It soothes and preps your skin to absorb the next step—the essence. Step 5: The Essence. Step 6: The Ampoule. Step 7: The Sheet Mask. Step 8: The Eye Cream. Step 9: The Moisturizer. Step 10: The Night Cream.
The Best Japanese Skin Care Products. Try some of these Japanese skin care products. Japanese skin care products are some of the best in the world, and many are available online. One of the most popular Japanese skin care products available through DHC is their Olive Virgin Oil moisturizer.
Japanese women have long been admired for their beautiful, youthful skin, so it’s no surprise that Japan is home to some of the best skincare and beauty products in the world. Here is our go-to list of some of the world-renowned Japanese products that every woman should add to her beauty routine. This super hydrating mask is a true cult beauty product, and a favorite among “it” girls, models and their makeup artists around the world. Women in Japan spend more on skincare products than in any other country in the world. Shiseido’s Bio Performance correcting serum (¥11,550) has a growing, loyal following around the world, and is the perfect place to start your anti-aging skincare routine. This is especially true in the world of beauty, where consumers are always looking for the next big thing. Shu Uemura’s classic eyelash curler (¥1,260) is a beauty product that lives up to all the hype. This best-selling and award-winning product is known in the beauty world as the only eyelash curler professionals trust to deliver the perfect curl. All of the above products can be found in the beauty area of Japanese department stores. Alisa is a freelance beauty writer and mom of two who has lived in Tokyo for the past three years. She loves trying and writing about the latest skincare and cosmetic products and trends, and discovering the best beauty treatments that Tokyo has to offer. Alisa is also the creator of Tokyo Beauty Book, a blog packed with information about Japanese skincare and cosmetics.
There are a ton of whitening products in the Korean and Japanese skincare markets, and many of the multi-functioning products tout whitening properties as one of the major attributes. The nice thing about this layering technique is that you are not obligated to use Asian skincare products to do it. There are a lot of online shops as well as Amazon and Ebay sellers that carry Korean & Japanese skincare products. This is a list of online stores and sellers that I know carry authentic products from Korean and Japanese skincare brands. Wishtrend – Wishtrend is one of the first online Korean Beauty retailers to pop up on the scene, and they carry a large array of products from brands that are sometimes hard to find in other places. The selection is HUGE, products are authentic, and the prices are very, very low. They have a huge selection of Chinese, Japanese, and Korean skincare products. I Am Love Shop – Huge selection of Korean skincare products from most of the major brands, such as Etude House, Lioele, Missha, OST, Aritaum, Innisfree, Ciracle, and many others. Cosmetic Love on Amazon – This shop has a great variety of Korean cosmetics and skincare products, and the prices are very good. The Beauty Wolf – This is a newcomer to the beauty blogging scene covering a lot of Korean makeup and skincare products, as well as a few Western products.
Cosmetics that are meant to be used on the face and eye area are usually applied with a brush, a makeup sponge, or the fingertips. Lip balms are most often used to moisturize and protect the lips. Eyeliner is used to enhance and elongate the size of the eye . Facial masks are treatments applied to the skin and then removed. Typically, they are applied to a dry, cleansed face, avoiding the eyes and lips. The oxides of zinc and iron are classified as pigments , i.e.  The Italian cosmetic industry is dominated by hair and body products and not makeup as in many other European countries. In Italy, hair and body products make up approximately 30% of the cosmetic market. Makeup and facial care, however, are the most common cosmetic products exported to the United States. Designer perfumes are, like any other designer products, the most expensive in the industry as the consumer pays for the product and the brand. The FDA only regulates against the colors that can be used in the cosmetics and hair dyes. In the European Union the manufacture, labelling and supply of cosmetics and personal care products are Regulated by Regulation EC 1223/2009. All restricted and forbidden substances and products are listed in the regulation RDC 16/11 and RDC 162, 09/11/01.
The Koreans are famous for their wide range of skin care and beauty products. So, let’s have a look at the top 10 Korean skin care products: [ Read: Skin care ] It moisturizes the skin, improves its texture and composition. Thus, it helps in giving you a clear and glowing skin. It helps to rebalance the skin. It refreshes the skin. This is one of the oldest South Korean brand skin care products. It helps repair parched and dry skin. It moisturizes and hydrates the skin. So, try these popular Korean skin care products for a glowing and clear skin.
Japanese Skin Care. When it comes to Japanese skin care, for example, the routine is not all that different from the routines of women in the United States, but it’s the products that make all the difference. But a Japanese skin care products and routines, on the other hand, take a more holistic approach and draw on ancient wisdom for more natural results. A big aspect of Japanese skin care is its emphasis on diet to nourish the body from within, and maintain beautiful skin. This aspect of Japanese skin care makes it very different from common considerations in the U. Japanese skin care products and routine also include some traditional medicine methods. For example, most of the skin care products in Japan are typically made from five simple ingredients: rice, camellia, red beans, herbs, and seaweed. Japanese Skin Care: Slow and Steady Face Washing. The typical Japanese skin care regimen involves three steps. The Japanese skin care routine also requires a longer wash time than in typical western routines. Step two in the Japanese skin care routine involves using a p H balancing toner or lotion. Japanese skin care routines involve the serum to correct problems and correct any imperfections. Many of the products that Japanese skin care routines include are made from vitamin rich ingredients.
Top 10 Japanese Cosmetic Brands. Japanese cosmetics are very popular among asian countries and many of the Japanese cosmetic companies are expanding their business to the US and Europe. Here is a collection of top 10 Japanese cosmetic brands ranked by popularity and sales volume. Created in 1872, Shiseido is the most popular Japanese hair care and cosmetics brand. It is the oldest cosmetics company in the world and the fourth largest. Kanebo is one of the most popular Japanese cosmetic and skincare brands with 17 subsidiary brands under its umbrella. The featured Kao cosmetic brands are Merries diapers, Attack detergent, Biore daily skincare and Biore U daily body care, Curel and Sofina cosmetics. A leading cosmetic company in Japan and the creator of the AWAKE brand. SK-II is often considered one of the most expensive cosmetic brands in the world. FANCL is one of the leading Japanese cosmetic brands in preservative-free skin care, cosmetics, and nutritional supplements. Another popular Japanese cosmetic brand founded by the Japanese make-up artist Shu Uemura. A popular Japanese cosmetic brand specifically formulated for sensitive skin.
The Japanese have always been known for their flawless skin and makeup secrets. The beauty secrets that lend the Geisha’s their soft and smooth skin are age old, passed on from generation to generation. This article lists the top 10 Japanese skin care products that can help you achieve that ravishing look: This mascara does not smudge at all and you will need a strong makeup remover for this, which is often sold by the same brand. But with Soft Whip, which happens to be a drugstore cleanser, the natural oils of the skin are left intact and yet the sebum which causes acne, pimples, and blackheads is successfully removed. The texture of the cleanser is soft, almost creamy and it lathers into soft wash foam when water is added to it. This wash is suitable for all skin types and is very popular in Japan. When you DHC’s Cleansing Oil to the face, its texture changes from oily to a smooth and almost creamy consistency that seeps into the skin and helps to melt off the makeup. To use it, you need to separate the cool sheet and apply it directly to the face. When removed, the skin will be left feeling radiant and smooth. Their tips are better than others as they are denser and the stems are thicker. They are denser and less fluffy and when swiped on the eye shadow, they pick up the colour easily and do not flake away. They retain the colour and do not smudge off easily. Cleansing is very important for a good complexion and these soft Japanese cleansers are the perfect products to clean off the harsh chemicals that are present in ordinary make up.
Basically, these splash masks are unlike any mask you've tried before, mainly because they come in liquid form and take all of 15 to 30 seconds to use (meaning that I could have been on time to those parties). The masks are a blend of botanical extracts and lactic acid, which helps to re-texturize your skin. To use this mask, you mix about a capful of the stuff with a bowl of water, and then splash (as the name suggests) the mixture on your face for under half a minute, rinse, and boom—you're done. If you are mess-prone or just really not into adding extra dirty dishes to the ever-growing pile in your sink, you can also take the mask into your shower, pour a capful of product into your palms, and pat onto your face for 20 seconds or so. The video below shows just how to use the mask, with music, graphics, and all. Results included soft, radiant, and glow-y skin, and the masks have been selling out at glowrecipe.com . Blithe Splash Masks come in soothing and healing green tea, (energizing) yellow citrus and honey, and rejuvenating purple berry, with green tea as the fan favorite.
Japanese Skin Care Secrets. Learn the amazing skin care secrets of Japanese women. Japanese women are known for having some of the most beautiful skin in the world, and many assume that their smooth skin is a result of their genetics. Here is a list of Japanese skin care secrets that have been practiced for centuries in Asia. Seaweed is one of the Japanese skin care secrets that is responsible for the beautiful skin that Japanese women have. Another one of the most popular Japanese skin care secrets is the use of Hada Labo Lotion, which is one of the bestselling skincare products in Japan.
We are a leading direct-to-consumer provider of beauty products, including skincare, body care and makeup items, as well as delicious gourmet food. Our products are available by catalog and online at www. He started the DHC beauty enterprise in 1980 with just three very special products. The discerning taste of the Japanese and their stringent quality standards in skincare are reflected in DHC's carefully formulated products. DHC beauty products are a result of extensive research and development, as well as tailoring and expanding the line to suit the particular preferences and needs of its customers. Plant extracts, especially Asian botanicals, are used extensively in DHC formulations for their nourishing properties and are balanced by cutting-edge scientific research to create only the best, most effective and safest products. DHC USA was established in San Francisco in 1995 and launched mail-order sales of beauty products in 1997. We are most well-known for our signature olive oil ingredient, our generous sampling policy, and our two most popular products: DHC Deep Cleansing Oil and DHC Velvet Skin Coat. We create the finest beauty products you'll find anywhere. However, our job at DHC goes beyond selling products. We also provide information on skincare and wellness, makeup tips, recommendations for your beauty regimen and personal guidance as you find the right products for you. We believe the most effective products are those that give positive results and are still affordable.
4.5 out of 5, 775 Reviews. 4 out of 5, 1,071 Reviews. 5 out of 5, 12 Reviews. 4 out of 5, 81 Reviews. 3.5 out of 5, 150 Reviews. 4 out of 5, 88 Reviews. 4 out of 5, 127 Reviews. 4 out of 5, 219 Reviews. 4 out of 5, 303 Reviews. 3.5 out of 5, 48 Reviews. 3.5 out of 5, 41 Reviews.
With Japanese skin whitening products, it’s now possible to achieve a whole new level of health and good fortune. There are many different types of Japanese skin whitening products on the market though, so it’s a good idea to see which are best for your skin, as not all are created alike. Many are topical skin creams that can be applied directly to the face and body, but others come in a pill form for a more holistic approach that is also quite popular. Botanicals and herbal ingredients have grown in popularity in recent years with an influx of research, and so are some of the more popular types of remedies for Japanese skin whitening. Some examples of the types of herbal ingredients that are seen in Japanese skin whitening include antioxidants that help fight free radicals. Some roots, such as licorice root, are also used with the latest Japanese skin whitening techniques, with beneficial results. Whether you are interested in simply smoothing over blemishes on your skin, or if you are more interested in actually lightening your skin several shades whiter with Japanese skin whitening products, these are all different ingredients and techniques that are worth trying. There are many promising skin brightening products available today that can be used to make skin appear brighter and more youthful.
Well, I decided to take photos of the beauty products I use in Japan and share my regimen. I find the hair care (shampoo and conditioner) to be too heavy for my thick hair, the body lotions too light for my dry skin, and the make up shades not quite the right fit for my skin tone. However, I found quite a few gems in Japanese brands, after trying practically everything over the past three and a half years. I now only stick to what works best for me, and most of those products are not Japanese brands- however, they can all be purchased in Japan (at least in Tokyo), as I don't shop online. And please share any great beauty products you found available in Japan! I use the ever excellent Nars blush in the shade 'Orgasm' (what else), and the multi-purpose stick "The Multiple"in the same hue, which I dab on my lip and eyelids for a light shimmer. It's cheap, and stays on forever. When I'm really broke I use the Can Make brand, which costs only ¥600 and lasts for ages. It's a thick shea butter body cream, and not only does it thoroughly moisturizes, but it smells heavenly. I get excited putting it on morning and nights, as the scent is glorious. I use a combination of cleansing oil "Tiss" by Shiseido (which is cheap here as it's a Japanese brand) and Kiehl's Ultra Facial Cleanser. Finding a suitable shampoo and conditioner was the most challenging part for me in Japan, as my hair is thick and wavy, and most Japanese shampoos only cater to that type of hair, and weighs mine down. I found L'Oréal Elsève to be the best quality for a reasonable price, and the closest to a Western equivalent. I love a classic Dove soap bar in the shower, and Nivea for a deodorant. It's cheap, and the mist does wonders for my skin.
When it comes to product quality and innovation, Japanese makers are the cream of the crop, with exceptional achievements in the automobile and electronics sector. Apart from high-tech machinery, the Japanese also create beauty products of excellent quality and value, something that they’re rarely recognized for outside of Asia. Beauty and fashion website, The Cut by New York magazine spills that makeup artists backstage at Fashion Week often use beauty tools and cosmetics from Japan. The Cut, together with Japanese makeup artist Maki Ryoke, shares seven Japanese drugstore beauty buys that even women in the West are in love with! Walk into a drugstore in Japan and you’ll instantly be overwhelmed by the myriad of products available. Here are the seven wonder products picked up by The Cut, together with some alternative brands derived from my experience using Japanese makeup items for over five years and two years of working at a company dealing with Japanese beauty products. Popular brands such as Imju and Fairydrops are more accessible in the States, but The Cut and Maki have picked Shiseido’s Integrate mascara as their favorite for its ability to make lashes appear “crazy, natural, long” with its non-clumping properties. Mascaras formulated with beauty serum in them are also immensely popular in Japan as they have moisturizing properties to gently care for your lashes while they look prep and pretty. It’s also nice to note that Japanese Q-tips come in various shapes for different uses, and in colors such as bright pink and black (perhaps to blend in with your room’s interior, or to hide the color of your earwax). Tsubaki, which is Japanese for camellia, is formulated with camellia oil, an ingredient used in Japanese beauty routines since the olden times. When it comes to removing makeup, many women would probably agree that it is difficult to find a good makeup remover that is strong enough to remove even waterproof makeup, yet gentle on the skin and wallet. If price is an issue for you (Fancl’s product is slightly more expensive than DHC’s), the Deep Cleansing Oil by HIPITCH has been gaining good reviews among Japanese users for its cost-effective performance. Formulated with five botanical extracts, the product appears as a milky lotion, but feels smooth and light when applied, melting into the skin for instant absorption. The brand’s Moist Charge Milk is said to be formulated with nine types of amino acids to provide optimal moisture, and is gentle enough for use on even sensitive skin.
11 Tips For Flawless Skin That These Asian Celebrities Swear By. Countless Asian celebs are famous for their apparently flawless skin, thanks to a culture obsessed with skin care. Pascal Le Segretain / Getty Images. Gareth Cattermole / Getty Images. Rodriguez / Getty Images. Skin care technology in Korea (and Asia in general general) is about 12 years ahead of the States. A clean diet, water, sleep, and exercise is the basics of healthy skin. Four minutes of rubbing oil all over the face, followed by two minutes of foaming cleanser, and rinsing with four minutes of water. Cleanse daily, and exfoliate 2-3 times a week with a face brush. Foam cleanser is thought to be better for oily/combination skin while milk cleanser is better for dry and sensitive skin. Dab dry with a towel, or do like Suzy, and air dry by tapping gently with your fingertips. She published her skin care book, Texture , in 2011 and it sold out in two months. Balanced p H levels are vital for clear skin, and toner does that, removes residue, and is filled with lots of other goodness.